This week’s question and topic of debate…
Yahoo to purchase Tumblr for 857m Euros
Yahoo is to purchase New York based blogging service Tumblr for 857 Euros in cash. David Karp’s position as CEO of Tumblr will continue. Chief Executive of Yahoo, Marissa Mayer described the deal as a “unique opportunity” and has promised “not to screw up.” Mr Karp is “elated” to have Yahoo’s support.
Tumblr is a simple combination of blogging and social networking that has attracted a large user base, however it has struggled to make money without advertising; with Yahoo, ads will be created that “are seamless and enhance the user experience.”
Do you think this was a good move? Will the acquisition benefit Tumblr and improve the service or hinder its success?
Have your say on today’s X Poll by clicking HERE